How A Mobile App Development Company Helps Small Businesses Scale Faster?

Today, Dubai is a thriving hub for innovation, invention, business, and digital transformation. Therefore, the number of small businesses is growing faster here. Currently, over 350,000 SMEs contribute to over 60% of the UAE’s GDP. Digital transformation being a crucial part of a business, is also growing rapidly in Dubai. 

As digital transformation accelerates, mobile apps have become a necessity for small businesses to scale rapidly. From improving customer engagement to streamlining business processes and operations, mobile apps help small businesses stand out from the competition. So, let’s discover how you can leverage a Mobile App Development Company in Dubai and outshine fast.

1. Get an App to Enhance Your Customer Experience (Cx)

Customer engagement is the key to business growth, and mobile apps provide an 80% higher engagement rate. 

Mobile app development companies add features like push notifications, personalized promotions, and loyalty programs to help businesses keep their customers hooked. Through these features, a business through its mobile app keeps on alluring its customers to make a ‘purchase’. 

For example, food delivery apps in Dubai, use mobile apps to send personalised offers and quirky messages to engage their customers and allure them to place some order. 

2. Perform Business Operations With Higher Efficiency

Automation can be a game-changer for small businesses. By automating complex business processes, a business can perform its tasks 10X faster. Additionally, it can also perform more quantity of work with less amount of fatigue. 

A business may also leverage mobile app development to get solutions like Enterprise Resource Planning (ERP), Customer Relation Management (CRM), and inventory management. This will boost the efficiency of the business to the next level without having to increase the workforce. 

3. Promote Your Brand Everywhere

A mobile app also opens gateways for a small business to market its brand, products, and services 24X7 hours.  When your business app reaches billions of smartphones, brand promotion happens on its own. 

Did you know that at present, more than 65% of the global population owns a smartphone, which is equivalent to 6.8 billion people? 

Now consider, that when you have access to such a large target audience, can’t you make efforts to attract most of them? 

With a highly user-friendly app and a coherent digital marketing strategy, you can improve visibility and attract a wider audience. 

4. Leveraging Digital Marketing and Achieve More

Owning a mobile app for business is just like making a door to walk towards digital transformation. Adding Digital Marketing Services to your plan is like building a road that goes towards success via digital transformation. 

Therefore, Small businesses in Dubai who identify this fact, are investing in digital marketing solutions like SEO, social media marketing, and paid media services to derive higher benefits. 

Most of the time, a business do not even require to hire a digital marketing company separately. The chosen mobile app development company, if a full-service IT agency, provides digital marketing packages at great discounts. 

For instance, businesses that run targeted Facebook and Google Ads campaigns see a 40% increase in app downloads. Additionally, influencer marketing is helping brands gain credibility and expand their user base.

6. Have An Edge Over Your Competitors With a Better App Interface

The market of Dubai is not only innovative but also highly competitive in innovation. As a result, having a mobile app for a small business based in Dubai is not a big deal nowadays. 

Therefore, you need to have an edge over and make your app design and user interface better than others. 

By choosing a competitive and innovative mobile app development partner in Dubai, you can introduce a better user experience than others. Also, by offering unique app features like AI-powered recommendations, Virtual Try-ons and Product Demonstrations Powered by Augmented Reality (AR), and one-click ordering, businesses can differentiate themselves from others and invite more users towards with such elevated user experience.

6. Improve Overall Sales & Revenue

According to the latest data available, mobile commerce accounts for 72.9% of total e-commerce sales globally and Dubai is also a crucial part of the stats. 

Mobile apps make it easier for customers to purchase products and services in their home’s comfort. They do not require to do any physical labour of visiting crowded markets and standing in long queues. 

In addition to saving physical energy, e-commerce also saves money as the customers do not have to travel to shopping complexes. 

It is a renowned fact, that all of us today use e-commerce platforms like crazy. Especially, after the time pandemic period, we are now used to e-commerce apps. 

Final Thoughts

In a fast-growing digital economy like Dubai, mobile apps are not just a luxury but a necessity for small and large businesses alike looking to scale. From boosting sales and improving efficiency to elevating brand visibility and user engagement with digital marketing, mobile apps empower businesses to grow faster and stay ahead of the competition. If you’re a small business owner in Dubai, give mobile app development a try. Certainly, this small business investment and efforts will make you successful like crazy.