The Las Vegas Convention and Visitors Authority committee of directors connected Tuesday appointed Las Vegas-based R&R Partners arsenic its advertizing and selling bureau of record.
The six-year beingness of the declaration is valued astatine $500 million, by acold the largest declaration the LVCVA has.
The four-year declaration with 2 enactment years was awarded aft a vigorous contention among 4 finalists that prepared presentations connected however they would contiguous Las Vegas to the satellite successful advertizing and selling campaigns successful the future.
In a departure from erstwhile years, the committee divided the advertizing and selling contract. R&R volition stock a portion of the declaration with New York-based Grey Global Advertising, which volition declaration with the LVCVA arsenic its societal marque agency.
Grey, caller to the Las Vegas market, received a two-year declaration with 2 two-year options. The six-year declaration with Grey is valued astatine a full $160 million.
“We saw a batch of bully work,” LVCVA committee president John Marz said of the daylong May 17 presentations by the 4 finalists that led to Tuesday’s unanimous decisions.
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