how to create a memorable business name

🧠 Step 1: Define Your Brand Identity

Start with clarity:

• What do you offer?

• Who is your target customer?

• What feelings or values do you want the name to convey? (fun, premium, eco-friendly, edgy, etc.)

🎯 Example:
If you run a wellness brand for busy professionals, you might want the name to feel calm, trustworthy, and clean.

💡 Step 2: Brainstorm Name Ideas

Start generating words based on:

• Your product or service

• Core benefit or result

• Emotions you want to evoke

• Words in other languages (with care!)

• Metaphors, nature, mythology, tech terms, or mashups

💡 Brainstorm techniques:

• Word maps

• Alliteration or rhyming

• Portmanteau (combining words, like “Pinterest” = pin + interest)

🛠 Tools:

• Namelix

• NameMesh

• Shopify Name Generator

✅ Step 3: Filter and Shortlist

A great name should be:

⛔ Avoid:

• Generic or overused names ("Best Tech Solutions")

• Hard-to-spell or pronounce words

• Names that limit your future growth (like “Bangalore T-Shirts” if you plan to go global)

🌍 Step 4: Check Availability

Before you fall in love with a name:

🔎 1. Domain Name

Check .com, .co, or relevant TLDs:

• GoDaddy

• Namecheap

🧾 2. Trademark Availability

Check in your country’s trademark database.

• India: ipindia.gov.in

• U.S.: uspto.gov

📱 3. Social Media Handles

Use Namecheckr or Namechk to see if the handle is available across Instagram, Facebook, YouTube, etc.

🔄 Step 5: Test Your Top Names

• Say it out loud: Does it sound good?

• Ask friends or target customers: What comes to mind?

• Try it in a sentence: “I own [your name]” — does it sound natural?

• Google it: Any strange meanings or brand conflicts?

📌 Bonus Tips

• Use a tagline if your name is abstract
  (e.g., "Zyla – Personalized Wellness Coaching")

• Secure your assets right after choosing:

  • Domain

  • Social handles

  • Business registration

• Be patient—the best names take time to find!

✅ Example: Good vs. Weak Business Names